I mentioned Skype in my 2007 Predictions article for SCL.  As an avid Skype user, where their name is associated with something new, I like to find out more.

Joost’s Press Release today offers another taste of the future that awaits all of us. Another piece in the big “consumerisation of IT” picture. 

“Today, the company formerly known under the code name The Venice Project has revealed its official brand, Joost™.  Currently available in private beta testing, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0.

 

Co-founded by Niklas Zennström and Janus Friis, Joost fills a critical gap in the online video entertainment arena. Joost is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators.

 

“People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content," said Fredrik de Wahl, chief executive officer of Joost. "With Joost, we've married that consumer desire with the industry's interests."

 

Joost is the first global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.” 

Watch this space.