This is the fifth of eight posts on the recent Unicom conference “Social Tools for Business Use: Web 2.0 and the new participatory cultures”.

Phil Bradley listed all sorts of interesting tools in his talk and why you might wish to use them in your business.  I cannot do better than point you to Phil at Phil Bradley, where he provides links and a brief explanation to all manner of tools.

Ian McNairn, IBM, described various components of the IBM suite of in-house tools, many of which are or will be packaged up for sale to external customers, such as its corporate ‘X - Jamming’ service, which the FT and others announced within a few days of the conference.  Ian was extremely enlightening.  I sensed the general audience was somewhat in awe of the toolkit which IBM has assembled internally.  I was.

Ian has a nice little summary of what Web 2.0 means in a video clip on Dave Gurteen.