This is the sixth of eight posts on the recent Unicom conference “Social Tools for Business Use: Web 2.0 and the new participatory cultures”.

 

Roo Reynolds has written up a full summary of his presentation on his own Blog.

 

Apart from the obvious wow factor of Roo’s excellent presentation, what hit me most about the possibility of living a second, third or other virtual world life is that people might, and probably will, learn things in their virtual lives that make them lead better real lives, whether in personal real life or business real life.  I certainly think I would.  I also understood Roo to be saying that IBM have had success stories from what they are doing in Second Life which they have used in the real IBM to good effect.