This is the seventh of eight posts on the recent Unicom conference “Social Tools for Business Use: Web 2.0 and the new participatory cultures”.

By Justin Patten, Human Law.  A fuller version of much of what Justin spoke eloquently about is contained on his Human Law blog.

In short what hit me particularly about this talk was:

(a) the power of Google search results negatively to affect a brand, or even destroy it; and

(b) the advantage to a corporation of having its own Blog space in place, so as to be ready to conduct a PR campaign in the online world in response to negative publicity, as part of an overall campaign using all relevant media.